Kelley Laxton

Journalist | Digital Marketer

Connect on LinkedIn

Skills & Awards

What I Do Best

  • Long-form writing
  • Short-form social media writing
  • On-camera social media storytelling
  • Sports coverage
  • Digital marketing
  • Email management
  • SEO copywriting
  • Copyediting
  • Project management
  • Pitch development
  • Social media management
  • Website management and design
  • Video editing
  • Graphic design
View Portfolio

Skills

  • Adobe Premiere Pro
  • Adobe Photoshop and Illustrator
  • Canva
  • Braze
  • Mailchimp
  • Airtable
  • WordPress
  • Microsoft Office Suite
  • Google Workspace

Multimedia Storytelling

I can repackage one long-form story into multiple short-form social media stories, videos, and more.

 

Email Management

I have experience designing and managing email campaigns for over three million subscribers.

Website Management and Design

I helped re-design the CrossFit Games website in the winter of 2022 and continue to manage the website’s copy, CTAs, and design throughout each stage of the sport season.

Awards

I was the writer and copyeditor for the Telly award-winning online docuseries, “We the Women.” In 2022, the series won silver in the “Series: Documentary — online” and bronze in the “Series: Education & Discovery — online” categories.

 

Accomplishments

2020- 2021

I helped jumpstart the first women’s sports magazine in Ireland. Her Sport set out to increase women’s sports media coverage and to empower women and girls to continue playing sports.

Alongside writing stories and filming interviews for the Her Sport YouTube channel, I helped brainstorm business plans and design its first print magazine.

View Bio